However I also pointed out to the domain name broker that given I have been using the name LocalHero in the area of local news are services for longer than 3 years I also have a common law trademark on the name in that category. She assured me she had passed this information on to her client.

A week ago I discovered that a Californian company LocalHero Inc offering local services are now trading under the name LocalHero (the same capitalization as my organization). This behaviour is likely illegal, being in contravention of my common law trademark to the term LocalHero in this category. More importantly this behaviour is definitely unethical and high hypocritical for a company for company dedicated to “helping people”.

It is likely i will be taking legal action however I have already started to prosecute this in the court of public opinion and therefore will be putting together a shame file of the people responsible. Stay tuned.

The Melbourne Vikings team were heavily favoured to dispatch Harlequin Academicals having some extremely talented and experienced players. And although it took a while for them to open the scoring against their plucky opponents they ultimately didn’t disappoint.

1. The vikings bust out down the right wing to score the opening try:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try1.mpg

2. A beautiful move of the back of the scrum leads to a try under the posts:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try2.mpg

3. Standing up the winger to score in the left corner:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try3.mpg

4. More class backline moves from the back of the scrum:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try4.mpg

5. Bursting through from the back of a maul:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try5.mpg

6. A great example of keeping the ball alive:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try6.mpg

7. What an offload:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try7.mpg

8. The Vikings drive and then scyth through a tiring defence:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try8.mpg

9. A right foot step sets up a great try:

   https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try9.mpg

10. Another try for the fullback:

    https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_try10.mpg

11. The Vikings post match celebrations:

    https://shawfactor.com/wp-content/uploads/sites/60/2014/11/masters_games_gf_celebration.mpg

Words and video by Peter Shaw