Unethical thieves: localhero.com

Several months ago I received an offer to buy the domain I am currently using for the LocalHero. A price couldn’t be agreed

However I also pointed out to the domain name broker that given I have been using the name LocalHero in the area of local news are services for longer than 3 years I also have a common law trademark on the name in that category. She assured me she had passed this information on to her client.

A week ago I discovered that a Californian company LocalHero Inc offering local services are now trading under the name LocalHero (the same capitalization as my organization). This behaviour is likely illegal, being in contravention of my common law trademark to the term LocalHero in this category. More importantly this behaviour is definitely unethical and high hypocritical for a company for company dedicated to “helping people”.

It is likely i will be taking legal action however I have already started to prosecute this in the court of public opinion and therefore will be putting together a shame file of the people responsible. Stay tuned.